Twitter was the hot topic among tech tweeters this week, as it unveiled its long-awaited advertising model.
Starting with a blog post at 12:01 a.m. on Tuesday Twitter began unveiling an advertising platform centered around the idea of highlighting advertiser’s “Promoted Tweets” amid search results.
- Getty Images
- Twitter CEO Evan Williams at the Chirp conference.
At the same time, Twitter unveiled new services that compete directly with those offered by its third-party developers, causing some angst in the Twitter developer community.
It’s fitting, then, that this week’s Tech Tweets of the Week should come from the company’s first developer conference, Chirp, in San Francisco.
John Potter, who manages technology for the business sites of CBS Interactive, summed up the conference as follows: “@bigdougschmidt here’s my #chirp summary: eat our great lunch while we eat your business”
Seesmic.com founder Loic Le Meur noted that competition is healthy, tweeting that the Twitter team “did a good job reassuring the developers”, but noted he now has to pick up the pace with his own product across various platforms.
Tech blogger Robert Scoble declared that the most interesting thing to developers at Chirp was the new annotations feature, which will allow developers to add metadata to posts.
One ad per tweet search as top paid result. It’s a race to see who will own the tops slot.
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