About

My name is John Anthony Hartman and I teach a course on Social Media Marketing at Portland State University with Carri Bugbee. We are putting this site together to collect information used in our class and hopefully the entire program with the long term goal of creating a manual for understanding the web.

Digital Marketing Strategies Certificate

Develop a complete digital marketing strategy for your business with social media marketing, search engine optimization, analytics, online brand, and more through this comprehensive five-course series taught by Portland’s leading professionals.

Portland agency leaders and marketing professionals give hands-on training in the latest online marketing strategies, aligning people, practices, and tools. Discover how consumers and brands communicate in today’s digital world and establish your own marketing roadmap.

Laptops are required.

Five 3-Friday Courses Include:

Designed for CEOs and managers, marketing professionals, digital strategists, social community managers, and online developers, each course is offered on three consecutive Fridays. The program is offered twice per year and can be completed in four or five months. The courses can be taken as a cohort, offered on 15 consecutive Fridays at Portland State University. Coursework includes lectures, guest speakers, real-world case studies, and class projects on topics relevant to your own business.

Laptops are required, and wireless accounts may be obtained through the Professional Development Center.

Instructors